Op-Ed: Leading by Example on COVID Vax Won’t Sway Black Community

In this op-ed, Bruce Johnson says we must do a major reset in how we motivate communities of color to get the COVID-19 vaccine. He writes, it’s not about starting with facts and data – it’s about facing head-on the anger, frustration and mistrust these communities are feeling. 

Click here to read the article.

This article was originally featured on MedPage Today on January 23rd, 2021.

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Bruce Johnson

Bruce has honed the craft of storytelling through his nearly five decades in broadcast journalism. He is recognized for his ability to connect with people, pinpoint the most compelling messages, and develop a persuasive narrative that reaches the audience.

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