Lee Zeidman

“I’ve learned that real communication is an emotional experience. You need to make a genuine connection with the audience. The vast majority of business speakers get all the words right but fail to connect. It’s not just what you say, but how you feel about what you say.”

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Lee is a respected strategic and crisis communications expert with a specialty in coaching C-suite executives. He’s recognized for helping leaders at some of the largest global businesses in high-tech, financial services, communications, energy, and retail communicate authentically, and effectively manage their messages under the most adversarial situations.


Lee believes the difference between “good” and “great” communicators is authenticity. Getting to great requires a mastery of your content. Once you stop thinking about what to say, you can connect emotionally to your words and your audience. The result is authenticity, which makes messages memorable, inspirational, and persuasive. Lee teaches clients how to make the jump from “good” to “great.”


Lee’s advice is rooted in long careers as a consultant, coach, and veteran broadcast journalist. He was a member of the team that launched CNN and was an award-winning prime time producer for CBS News magazines, including “60 Minutes,” where he worked with legendary reporters. Lee knows what reporters, producers, and editors look for in a story. He teaches the “tricks of the trade” that enable clients to turn every interview into an opportunity to maximize their message.

Special Interests

Lee is actively involved in a variety of community organizations. Lee is passionate about his work on the Board of Directors of the National Pancreas Foundation. A member of the University of Maryland Alumni Advisory Council, Lee has provided counsel for the $1.5 billion “Fearless Ideas” development campaign. Lee is also a member of the Maryland Lacrosse Alumni Advisory Board.

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