Penny Daniels

“I’m passionate about coaching established and emerging leaders to reach their full potential as communicators, and obsessive about helping them achieve their communications and business goals. I tell my clients that if they’re willing to put in the work, they will absolutely see results.”

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For nearly two decades, Penny has coached executives in complex fields like healthcare, technology, and defense to communicate as leaders in urgent, high-pressure environment. Her work spans across industries, trade organizations, government, academia, and non-profits worldwide. Penny is recognized for her ability to quickly distill essential messages from complex data, weave information together into compelling stories and draw the best performances from even the most reluctant presenters.


Penny’s approach is a unique blend of tough, supportive, and practical. Whether coaching individuals or groups, she meets executives where they are, tailoring each session to the situation and the executives’ experience levels and individual styles. She always starts with content, teaching executives to develop messages and stories that communicate who they are, what they value, and why it matters to meet audience needs and achieve their personal and organizational goals.


Penny spent more than 15 years covering business, politics, and healthcare as a TV news anchor and reporter in major markets including New York, Chicago, Washington, D.C., and Miami. Penny uses this experience to get clients ready for challenging Q&A sessions with critical internal and external audiences, including an increasingly skeptical press. Penny earned a BA in English from the University of Michigan and a MS in Broadcast Journalism from Northwestern University’s Medill School of Journalism.

Special Interests

Penny has a strong personal commitment to serving the community. She is on the board of Maryland CASA (Court Appointed Special Advocates), which advocates and cares for foster children, teaches communications skills to foster and homeless teens, and serves as Co-Chair of 3D’s Diversity, Equity and Inclusion Initiative. In her spare time, Penny loves swimming, boating, reading, and real estate.

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